The Business case:
A Boston, USA Company in the ITES domain providing IT based financial solutions to target audience in USA required a Sales Support team in India to support its Sales professionals based out of Boston. The company offered Business Process Automation (BPA) to Finance companies in USA and had its own platform specialized for Finance processes that enabled BPA. The requirement was to create a team of professionals in India that have expertise in gathering Marketing Intelligence, Buzz Marketing, Email Campaigns, Writing Marketing content and initial customer interaction. The company was about to launch a financial portal for which they required the team to work with the Sales team in Boston and the Management team to support all the activities related to the launch & buzz marketing of the portal. A Boston, USA Company in the ITES domain providing IT based financial solutions to target audience in USA required a Sales Support team in India to support its Sales professionals based out of Boston.The company offered Business Process Automation (BPA) to Finance companies inUSA and had its own platform specialized for Finance processes that enabled BPA.The requirement was to create a team of professionals in India that have expertise in gathering Marketing Intelligence, Buzz Marketing, Email Campaigns, Writing Marketing content and initial customer interaction.The company was about to launch a financial portal for which they required the teamto work with the Sales team in Boston and the Management team to support all the activities related to the launch & buzz marketing of the portal.
iLeadFarmers solution and result: http://ileadfarmers.com/Case_Study_Sales_Support_Lead_Generation.pdf
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